5 trends in the personal shopper industry in Europe

The personal shopper industry in Europe is constantly evolving. In recent years, a number of trends have emerged that are shaping the future of this sector.

The growing importance of sustainability

One of the most prominent trends is the growing importance of sustainability. Consumers are increasingly interested in buying fashion products that are environmentally friendly. Personal shoppers are responding to this demand by offering services that help customers find sustainable garments and accessories.

Growing popularity of virtual personal shopper services

Another important trend is the growing popularity of virtual personal shopper services. These services offer customers the ability to get advice from a personal shopper without having to travel to a physical store. Virtual personal shopper services are especially popular with customers who live in rural areas or who do not have time to go shopping.

Diversification of services

In addition to clothes shopping, personal shoppers also offer a range of other services, such as gift selection, event planning and lifestyle advice. Personal shoppers are diversifying their services to meet the needs of a wider audience.

The outlook for the future

The personal shopper industry is expected to continue to grow in Europe in the coming years. Current trends, such as the increasing importance of sustainability and the growing popularity of virtual personal shopper services, are driving this growth.

In particular, demand for virtual personal shopper services is expected to continue to increase. As technology continues to evolve, virtual personal shopper services will become more advanced and personalized. This will make them more attractive to a wider and more selective audience.